Are businesses ready for general Z parents?

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Hello, I am Annic Bao, the reporter in Singapore is writing about China’s economy and business, filling for Avlin this week. Welcome to the second version of China connection.

This week, I see how the business of the parents of China’s $ 444 billion to pay attention to the baby-care market is to meet a new generation of parents-the modern parenting values and costs have been shaped.

Baby-career and obstetric markets had reached approximately 4.63 trillion yuan (about $ 45 645 billion). In 225, according to the industry, an annual growth rate of about % Report the Irreshers in February??

Preliminary stimulants will be seen in Baby-Care and obstetric products before expanding in the field of pediatric health, early childhood education, atmosphere for young children, and technology services designed to support family life.

“Think of the Strets and Formulas today, but pre-K, private teachings and family travel tomorrow-digital learning tools (such as coding apps) and the whole way of smart papers,” said Han Shane Lin, the director of the Business Consultancy The Asia Group.

Demand and selective

When they buy, parents are also more selective and demanding.

Before being committed to a product, young Chinese parents have spent more time comparing the options, scrutinizing the details and finding online co -operative reviews, said Andy Lee, Principal of Oliver Women in Shanghai. “New parents have become more prudent.”

It has raised the bar for the brand as it is no longer enough to offer quality, companies should also explain why their products are erected.

“How to distinguish your proposal, your products are a big challenge against other market players,” Lee said that giving more transparency to what parents have purchased, especially when considering nutritional ingredients, first buying, holding and loyal to the brand.

Awareness has increased due to prolonged anxiety about the safety of products in China-Chinese parents still have a issue with Chinese parents almost two decades after the infant Formula scam in 2008.

China-centered consumer analyst Yaling Jiyang said, “The 900-year-old infant Formula scandal has been harassed for middle-class families.

With the sign of how quickly the public sentiment of the tech-Jana parents can change, some home-made baby brands reacted fast on social media a few days after Beijing got new family grants.

According to E-Commerce Price Tracker, Mannmanamai, on August 1, a brand of Baby Wipes from 31 to 119 Yuan jumped from 39 yuan, while local Formula powder jumps more than 50 days a day.

The young parents alleged that the companies had “torn the subsidy” before the money was paid, and some demanded boycott. Several The brand has sincerely apologizedTo describe the periodic adjustment of the growth.

But that backlash has highlighted the changing changes: General-Zed parents are worth the value-trained, social media-people and are quick to call the brand believing that they cross.

Beijing

In the first country of the country, China launched A last month Child-regarding grant programs across the countryGiven 3,600 yuan ($ 503) for each child under the age of three. Beijing was the first time for the first time to increase such grants for the child, the previous measures targeted couples with the second or third child.

The government is betting on grants to ease the financial stress of parenting and to facilitate the “breeding anxiety” of young couples.

Separately, Beijing announces a teaching fee for children in their final year on Tuesday Public preschools and some small kinds of kindergartenThe semester began to disappear.

China’s efforts complement the efforts to reduce children’s maintenance costs when the country is suffering from a population crisis.

China has seen three Low population of populations in a rowAnd Seven years in a row Birth rates decrease, with Winm Rebound in 2024?? Mute birth rates were also caused by alarming fall in marriage rates, which went to the lowest level in almost half of the last year last year 6.1 million new couples??

Last year, birth was reduced -1 in 2016. Million was a little less than half a million when China canceled a native policy that limited the size of the family-based on the official statistics of the Economist Intelligence Unit, the breeding rate is above 1.5.

The breeding rate is the average number of children of a woman in her life.

In recent years, China has extended its birth quota to three couples, introduced a tax break for children’s maintenance and controlled the cost of post-school teaching. Local authorities have tested even brave encouragement 10,000 yuan first-buby bonus In the internal Mongoli Monthly Styde for large families In Shenyang.

But experts say that not just enough financial incentives are sufficient to change the mind, especially among educated women in urban cities, who have faced a hard choice between career progress, high child care costs and the burden of eldercare.

Millennials and General Z are also part of the so -called “sandwich generation” that balances the care of older parents and young children. Harry Murphy Cruz, the head of the financial research of Oxford Economics, said, “When you have yet to support the old parents, there is no special support pension system, but there is a lot of income rather than starting your own family.

Care for an 18 -year -old child compared to per capita GDP is 6.3 times in China 4.11 times in the United States. Think tank of population research??

The price of help in tire -1 cities like Shanghai has also gone beyond the reach of most dual -productive homes, the Asia Group’s Lin said.

“Extremely well -educated, single and general Z -women who do not have children, there is increasing awareness of mental and physical burden due to marriage and childbirth,” Jiang said.

She pointed out that the 3,600 yuan subsidies include only 10 can (800 to 900 g) infant formula.

Until now, Beijing is the key that a little cash in the parents’ pocket is boosting-the minimum can stimulate the birth rates of the country, even if it does not enrich the baby.

China’s BYD first dropped in monthly delivery. In July, the leading Chinese EV manufacturer Sent 341,030 unitsAbout 10% less than 377,628 in June. Domestic rival Lee Auto and NIO also recorded a decline in distribution.

Nvidia denies the allegation of a ‘kill switch’ in China’s chips. China’s CyberSpace Administration said last week that NVDia needed to give documents on what he called Insecurity in the firm’s H20 AI chipTo which the Chinese market is targeted.

Chinese text-to-video AI models are scoreboard topping. Ticktok Parents Bidens Hold the first and third spots In the research firm Artificial analysis‘Top-ranked Text-to-Video Generative AI Model when’ Beijing-based Kuisu’s Cling AI is ranked fifth.

– Yeoo Boon Ping

From Mainland China CSI 300 Is up to 0.18%, while Hong Kong’s Hong Seng Index – which includes major Chinese companies – local time (12:19 AM AT) increased by 0.17% till 12:19 pm. The main land benchmark has increased 4.28% to date, according to LSEG data.

– Lee Ying Shan