Bold, not awakened: Sydney Sweey brought back the low-ray jeans and a large stock profit

Why was Sydney Sweey’s “Jeans” a bright business move for American Eagle

When Sydney Sedoni For American Eagle, falling in a pair of low-rise jeans, they were not just a depressed fashion throbac-a business masterstroke. People, sometimes professionals are just a professional! We want true shame. Try to bring the mother a pair of “Huskie” jeans at home to try to try as a kid. That’s right. Three sizes. Small. Medium. And I dare to say Huski.

Let’s say what these professionals say: bold, bright and perfectly outdated. The American Eagle, a confused with the abstract influenced deals at the retail landscape and the recycled marketing campaign, bet on one of the most bankable stars of General Z. And if the initial number – and the stock movement – if there is no signal, They paid?? And if you don’t like jeans or company, don’t buy it. As a few years ago, people stopped drinking light light by considering advertisements.

The power of star power

Celebrity support is nothing new. Especially with jeans. Re -think in the 1980s, when the brook shield was well -pronounced, “nothing comes in my Calvins.” That iconic Calvin Clean campaign created controversy, but this also increased sales. In the year after the Shields’ campaign, the Denim Department of Calvin Clean increased the sales by more than 300%. The stock of the original company (later a part of the Philips-Van Hussain) responded positively as the brand became a cool, young rebellion synonymous.

Sydney Sweey ‘Jeans’ indicates the main cultural turning point, industry experts say

Fast-forward four decades and Sydney Sedoni The same trick is pulling – but with fresh yellow. Her American Eagle advertisement-a home similar to the Vintage 2K Aesthetic Body-positive messaging-the same home as the menu and Millennial. It was not just about selling jeans; He was the owner of the cultural moment.

American Eagle: A brand on a crossroad

Let’s become clear: Before this campaign, the American Eagle was not flying tall. In five years up to Sweey Rollout, the company had struggled to attract attention in the market dominated by fast-fashioned giants like Shane, and online upstarts like Fashion Nova. Their native population – women in the age group of 15 to 25 years are flowing.

The stock price reflects this. The American Eagle Outfitors (NYSE: AEO) trade up to Cash 38 when the stimulus cash market was flooded, but recently two months ago it was down to $ 8.50. That’s one Painful 77% drop?? Something must be changed.

Q Sydney Sneey. It can probably be like the notorious Mars Blackman Commercial with Michael Jordan’s hero where Mars is called, “it should be shoes” and maybe it is just “jeans must be”. Understood it? We know that this is not shoes and they are not jeans, but some people have it just and there is nothing wrong with celebrating it.

The main roads are required to approve the stock price, not the wall street.

And here is the part of the important part of investors about these ads: Main Street realized. The President noticed. And if you are the first partner last week, you are a very happy person today.

On July 28, the stock closed on the stock of $ 10.50 and the stock was part of $ 13.90 in the post -August 4 trade. We do not know whether the stock will return to a share of his shares, but John Mackenro once said, “Good news. Bad news. The bad news. At least they are talking.” And at this point, many people haven’t recently talk about American Eagle.

What can this ad can make a stroke of brightness?

Commentators may argue that Celebrity campaign Are fleeting. And this is true – if you choose the wrong celebrity. But Sweey is not just famous. She is Related?? She has clearly spoken about the image of the body, she is known for her business experts and echoes with both the red and blue state. But so far, how quickly the left on her professionals, gun shootings and registered Republicans. Her appeal crosses demographics – she is likely to show on Instagram Fashion Blog as she is in the Google search history of a conservative father.

The risk taken by the American Eagle was not just choosing the swelling – it was accepting this style era (in the early 2000) who is the best in the thinking mirror. Low-rise jeans are controversial. But the dispute creates a conversation and in today’s media landscape means conversation Conversion??

Campaign lessons

We have seen the miracles of other highlights. Think of Nayak with Colin Capkin – the stock initially fell down but the young customers fell strongly again because of the crowd around the brand. Or the main part of the old spice with the “Man Yor Man odor” campaign, which replaced a rock brand into a pop culture staple and doubled the sale.

But the play of American Eagle Sweey can prove even more smarter?? This was run on the edge of the edge. It was not just an advertisement – it was marketing, commitment and finally, marketing strategy, Stockholder return??

Base line

If you think that marketing does not move to the market, think again. Sydney Sweey’s jeans pants were not just a couple of couples – it was right Jeans pair For the DNA of American Eagle. In the era where the focus and the sound of today, the new currency, the American Eagle cash in. And if the company is leaning towards this cultural relevance with the same courage, it is probably the best.