Daniella Pieresson, Mogul appeared in Forbes’ 30 under 30 years old, rejected bonuses for workers while excelling

The two millenniums were deprived of rewards for its employees with the separation of its work – even when it was spent on the elements that included $ 5,000 Chanel Rollerblades, according to a report.

Daniela Pearson, who was thirty -year -old last Monday, is prominent in a women’s -focused lifestyle newsletter, the NewSette newspaper, which she launched while joining Boston University in 2015.

Her bustle fell to entrepreneurship “30 under 30” list of outstanding media numbers In 2020-she helped her scrub her shoulders with A-SERNA GOOMEZ, pop singer, and designer Diane Phone Forstelberg, According to Forsa.

Next year, investor Peter Rahal won a 1.25 % stake in her emerging media company, with a rating of $ 200 million.

But Person’s self -made picture has a continuous exaggeration, questioning her acumen, according to more than ten sources who spoke to Forbes.

She admitted using fake email accounts to make her start from one woman greater, inflame subscriptions by double readers and boasts that brands like Nike spent “tens of millions” a year with her when they had never had a million dollar deal.

The report described Pearson as an effective self-promotion-and it acquires a reputation as an emerging star in women’s entrepreneurship by developing celebrity friendships. Landing magazine covers its companies and narrated it as prosperous successes.

But behind the scenes, former colleagues and business records that Forbes cited a pattern of exaggeration, distortion, and prominent projects that have fallen or collapsed.

Many former employees told Forbes that Pearson denied the annual rewards, and after minutes, she published stories on Instagram as they outperformed the new Chanel Rolles and reshape the marble cuisine for her apartment in Soho-looking for someone describing himself as a hero for women.

Former employees told FORBES that the worktte workforce has declined to a quarter of its climax, and revenues decreased from $ 40 million that it demanded in 2021 to less than $ 4 million in recent years.

Person follow the success of NewSette with the launch of Wondermind, A start -up company in the field of mental health participated in the founding of Gomez The mother of the singer, Mandy Tifi, in 2021.

She was forced out of the opposite last year after her clash with CO-CEO, according to the Forbes report.

Forbes reported that Pearson’s news of news includes decoration.

At Stanford Graduate Studies College, the creation of fake email accounts was described to give the impression of larger employees and demonstrated as a trainee to recruit subscribers.

Pearson also managed to take advantage of her personal relationships with Forstengberg, “The goddess of the fairy”, which she submitted to several contacts in Amazon, Including the founder of the company, Jeff Bezos.

“Daniela has known for years,” von Forsteneberg told the “Post”.

Pearson managed to formulate her new relations with Amazon in a marketing campaign in which the e -commerce giant distributed institutions on its main page to celebrate International Women’s Day.

Amazon has also become one of the first and largest clients in Newland, Pierson Marketing Agency, a partnership that has received dozens of sales in the NewSette Media Group collection.

By 2021, the company’s total sales of $ 34 million, according to internal documents – less than Person’s repeated public claims, but still the most ever.

That year, she got investments from Rahal, the founder of RXBAR, who got a share in her company without looking at her financial resources.

The evaluation of $ 200 million has been translated into a personal share estimated at $ 170 million. When it is combined with its wonders and other assets, Forbes included it as a value of $ 220 million in 2021.

Shortly after the deal, the company’s main revenue for the company – the marketing work in Newland in Amazon and Mattel – started to collapse.

Both customers ended their relationships, by the end of 2023, Newland was closed, although Person continued to be presented as active, according to Forms.

The former post -published employees also informed the scope of trademark deals, as companies such as Nike and Ulta Beauty tens of millions of dollars annually when there is no one contract is one million dollars.

The internal records of the year 2022 showed that Forbes are also exaggerated the numbers of subscribers. Last year, she claimed 1.3 million subscribers in three news messages, without clarifying that many repetitions.

Media evaluation expert Kevin Kamin reviewed the latest news and social access to Forms and estimated that he is now worth “not more than $ 12.2 million.”

In WonderMind, Person’s leadership continued to participate around a year before being expelled, according to the former employees.

Forbes stated that two -thirds of the team of 15 people later.

Former employees of both companies describe their management style as volatile, with frequent explosions, careful encouragement and general criticism of employees’ work, according to Forbes.

Many of them recalled the denial of annual rewards shortly before the Instagram post on luxury purchases.

The post sought a comment from Person, Gomez and Tivi. A spokesman for Amazon refused to comment.

In 2023, Person became almost part of the largest title – the potential sale of Forbes Media.

Austin Russell, CEO of Luminar Technologies, led the director, and Breson was scheduled to join the Board of Directors, according to Forsa.

In investors, during the collection of donations, there were mixed reactions, as some of the participants doubt their participation.

She assumed public relations responsibility, and issued a press release that announced a “excessive subscription” deal, and included the image of a vehicle group placed in the center.

The acquisition collapsed two months later, but Pearson continued to list herself online as a member of the Forbes Board of Directors until she removed her agency this month, according to the report.

With Forbes ready to publish her investigations during the weekend, Pearson posted on Instagram, accusing parties whose name was not revealed “a distortion campaign” against her and her companies, pledging to continue investing “millions of dollars in helping women.”

Rahal now interacts with her projects only slightly. Earlier this year, one of LinkedIn ads responded with one expressive symbol.