Fun, Viral Airline Safety Videos Might Actually Make Air Travel Less Safe
Do you pay more attention to the airlines safety video if you include topics from the Lord of the rings? This was the question posed by a recent academic study on the direction of airlines that have become more creative through their emergency instructions. These videos have become viral, but they may fail to achieve their primary goal: maintaining the safety of passengers in an emergency.
Promotion of tourism may be distorted from safety messages
A new paper from researchers at Pennsylvania State University and published in Travel Research Magazine Examine four videos from the national pioneer Airlines that promoted tourism In their countries: Nepalese airlines, Air MARITIUS, SRi Lankan Airlines, and Singapore Airlines. (Air New Zealand, which helped stir up the idea of searching with the Tolkien-asque video, did not make the pieces.)
The researchers recruited 214 online topics and asked each of them to watch one of the four videos before conducting a real or seized test that tested their memory of safety information provided. On average, the answers can only answer two of the five questions correctly.
The test was not very difficult. (“Right or wrong: If you have a child, put on the oxygen mask for your child first.”) While this norm is usually weak for videos, it was almost 11 percent worse when the shots were trying to double a promotional video of tourism.
“It appears that there is a comparison between the involvement of content and the safety instructions,” Dr. Bing Ban, Professor of Entertainment, Park and Tourism Department in Pennsylvania, said in a statement. “It is possible to distract local local photos from safety messages. This may be why they remember less important information.”
Are videos of the safety of airlines?
Comprehensive attitudes towards videos of the safety of airlines is a little open issue. Repeated travelers may ignore them completely; Others may assume that if an accident occurs, nothing will help. But according to the National Transport Safety Council (NTSB), the ability to survive in Crash is very high. In reviewing the incidents of airlines from 1983 to 2000 (Pdf) The travelers had a survival rate of 95.7 percent. NTSB argues, knowing how to move in case of breakdown.
“In addition to the design of the aircraft, passenger education plays a decisive role in increasing the survival of the passengers,” the paper mentioned. “The Federal Aviation Administration requires that passengers get a safety and principle card on aircraft safety systems. However, many aircraft occupants do not pay attention to the initial surrounding, and more than two -thirds do not examine the safety summary card.”
Airlines started Avoid wonderful safety videos Around 2007, with some moving to animation, celebrities, or topics in the hope of involving troubled travelers and virus virus. Air New Zealand was watching for the year 2014, which was appeared and directed by Taika Waititi, on YouTube more than 25 million times. (Videos are linked to FAA systems to transfer the same major safety information.) But the study of Pennsylvania states that it may be very entertaining.
“Most people keep less than half of the important information from the safety activation videos, so everyone really needs to pay attention to the safety demonstrations-whether these videos are or not participate,” said Yaqi Gong, a doctoral candidate in entertainment, park, tourism management and the first author of the newspaper. “You may think you know safety information, but our data shows that there is a good opportunity for you.
The authors of the study confirmed that the paper did not use real airlines passengers on real aircraft that travel to real destinations, which can clearly affect their interest in safety details and remember them. But it gives some noting that airlines may be better in providing emergency instructions in a more realistic presentation instead of doubling their videos as tourism (or HobitCommercial.
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