Shoppers to see higher prices on everything from toilet paper to candy where companies pass through the costs of customs tariffs

Shoppers at supermarkets should expect to outperform additional money on daily goods from toilet paper and toothpaste to chocolate and ketchup bars with companies passing the additional cost of President Trump’s tariff.

Procter & Gamble, known as Staples, has announced that it will raise prices on about a quarter of its products in the United States to meet the effect of a tariff of $ 1 billion.

The high prices will appear next month in the percentage of medium numbers, according to financial managers Andre Schultin.

P&G sells children’s care and brands such as Luvs and Pampers, Tide and Gain detergents, paper towels, puff tissue, toilet paper, as well as platforms, plugs, blades.

Hershey, who owns the brands of Candy Bar Reese’s and Kit Kat, said that it will raise prices with two high -ranking cocoa costs and is expected to put a huge tariff of $ 180 million in its profit margins.

Kraft Heinz-which sells Heinz Ketchup, Kraft Macaroni & Cheese and Jell-O products-are forced to raise their prices more than initially planned to make up for a severe sales decrease in sales with increased anxiety.

Trump has imposed a 10 % basic tariff on countries where the United States had a trade surplus, while others who suffer from a deficit – about 40 countries – will pay 15 %. About ten countries will face rates above 15 %.

Adidas warned that it may raise the prices of the United States on its sports shoes because it revealed an estimated $ 231 million of the costs of additional tariffs.

“What I am often worried is, in order to be honest, not only the cost, but what will be the reaction of the consumer in the market with all these prices in the prices that I think will come not only in our sector, but in general in the United States,” said CEO, Bjorn Golden.

The company said it has not yet decided to raise prices because there is a lot of uncertainty with Trump’s tariff for flow.

Luxury companies are planning to raise prices, such as Hugo Boss, such as Hugo Boss, which will be released at a higher price in their range in Spring 2026.

Fast fashion sites such as Shein and TEMU are expected to slap the high prices on their products after Trump unloaded a profitable commercial vulnerability that allowed low -value goods to skip customs and enter the United States without fees.

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She said that some companies reclassify their products in an infiltrated manner-such as passing sports shoes as a shoes, which face a less tariff-to avoid having to raise their prices.

Others benefit from bond warehouses, where imported goods can be stored without paying customs duties until items are issued for sale.

“They (they) are playing this advanced chicken game where they say,” Well, this may not mean (Trump) this month, and perhaps it will not do it next month, so we will import things and put them on ice in our warehouse and we hope that the definitions will collapse at a time when we have to do, positively selling things. “

Car manufacturers such as Porsche in Germany have already raised prices, noting 462 million dollars in customs tariffs with a terrible warning from CEO Oliver Bloom that this is “not a storm of dates.”

The company, which is controlled by Volkswagen, faces a 15 % tariff on imported vehicles and auto parts as part of the commercial deal between the United States and the European Union.

While the Trump rate is 27.5 % that Trump initially threatened, it is still higher than the 2.5 % duty that was in his place before Trump took office.

Major Detroit Automers Stelantis – which owns Jeep, RAM and Dodge – and Ford raised its estimated effects from the definitions to $ 1.7 billion and 3 billion dollars, respectively.

The luxury British car maker Aston Martin said it has increased prices in the United States since last month, while the Japanese auto company Mazda estimated to be a success of $ 987 million.

As for whether these prices will decrease again, McGRAth said, “In general, they do not do it. You do not usually see the price contraction as soon as the group of consumers is to pay it.”